Strategic partnership signed with Stora Enso
We joined forces with Stora Enso in 2018 to start a long-term strategic collaboration to develop and promote sustainable forestry.
The partnership agreement is designed to increase FSC certification, especially among small- and medium-sized private forest owners in the Nordics, Baltics, and across Europe.
The aim is to increase the FSC certified wood supply. The work undertaken within the partnership will make FSC certification more accessible, simpler to implement and easier to promote across the value chains in which Stora Enso operates. The agreement was signed on 17 December and covers a three-year period which starts in January 2019. The first year’s focus will be on the Nordics.
“We work actively with our stakeholders to promote sustainable forest management,” said Noel Morrin, EVP Sustainability at Stora Enso. “As a customer-centric renewable materials company, Stora Enso also wants to respond to its customers’ needs for FSC certified products.”
Stora Enso has been an FSC member since 1999 and through this has experience of working with FSC to advance the principles of responsible forest management. This new strategic partnership builds on that relationship to focus more on the key operational aspects of FSC in those countries where both organizations have an active presence. It will seek to develop and promote forest certification as a key tool to improve the well-being of forests while providing increased supply sources for companies that want to source FSC certified material.
“Working together with Stora Enso will enable us to increase our engagement with and provide better support to a larger number and more diverse group of private forest owners, enabling them to implement FSC certification appropriately in their forests,” said Kim Carstensen, Director General of FSC.
Leading the charge for a sustainable fashion industry
We’re working closely with the environmental non-profit Canopy to help make key changes in the fashion industry.
Collaborating for almost five years, the CanopyStyle initiative – with more than 160 brand partners, such as H&M, GAP, Zara and Stella McCartney – is committed to eliminate the use of timber harvested from ancient and endangered forests in fashion supply chains, explore innovative fibres like recycled clothing and to contribute to advancing conservation solutions.
All have positioned FSC as the preferred forest certification system of choice.
Fast fashion is here to stay, and the impacts of the industry on the world’s forests might not be immediately apparent. However, the fashion industry has a growing environmental footprint, and trees are used to create fabrics like viscose.
The initiative has also secured wood sourcing policies from rayon and viscose fibre producers now cover more than 70 per cent of global viscose fibre production.
You can find out more about the partnership here.
2018 also saw FSC proudly partner with the Sustainable Fashion Awards, an event that honors designers and brands leading the way to a greener fashion. And in Peru, the FSC team, in partnership with the Asociación Peruana de Moda Sostenible and the regional office of FSC LARO, supported an event about the use of FSC certified materials and the importance of forests in the fashion industry.
Retail partnerships go from strength to strength
We continue to enjoy strong and effective partnerships with retailers across the world.
In the US, REI and Target became strategic partners of FSC in 2018. Target Corporation, the eighth-largest retailer in the US, is converting its forest-based product lines to FSC by 2022 – starting with the Spritz line, which is now 100 per cent FSC-certified.
REI, one of the US largest outdoor goods retailers, has worked with FSC US to articulate a new procurement policy and work with its suppliers across pulp, wood, rubber and cellulosic-based products to ensure aggressive sustainability goals are achieved.
In Canada, the world-renowned snowboard brand Burton opened its first flagship Canadian store featuring FSC-certified snowboards.
Making strides with key advocacy activities
The International Standards Organization published its Standard 38200 on chain of custody for wood products. FSC had strong involvement. As a result, the Standard requires that, for certified outputs, the chain of custody standards of specific certification schemes must be used instead of this more general standard, which does not need third-party verification.
The Collaborative Partnership on Forests, which brings together all relevant United Nations and other international organizations working on forests, concluded on a core set of sustainable forest management criteria, which include forest certification. This is a direct consequence of FSC involvement in discussions on indicator sets in the past few years.
The European Commission approved sustainable fibre sourcing requirements in the new criteria for EU ecolabels on copying and graphic paper and tissue paper in line with FSC’s labelling requirements.