A major breakthrough for sustainability was achieved by Pirelli and BMW in 2021 with the introduction of the world’s first FSC-certified tyre. The Pirelli P ZERO tyre, which was equipped on the BMW X5 Plug-In Hybrid model, uses FSC-certified natural rubber and rayon as well as other materials.
About six million smallholders worldwide are responsible for 80 per cent of the world’s natural rubber production, and the tyre industry consumes roughly 70 per cent of it. However, FSC certification in this sector had not been achieved until last year.
The launch of the first FSC-certified tyre has initiated a significant step in the sustainable transformation of the natural rubber value chain, helping to mitigate deforestation and supporting the fight against climate change. FSC certification assures that natural rubber is sourced from forests or plantations with safe working conditions and without deforestation or other environmental damage.
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